Marketing Analysis Old Spice - 1186 Words

Zavon Gipson Mrs. Lewsader ENGL 1301 July 1, 2015 Essay 2 It may seem like anything is possible when you smells like Old Spice! When a major company produces an advertisement, they use an array of different strategies and techniques in order to capture the audience into buying their product. Old Spice, a company specialized in producing men’s hygienic products, is well known for its series of funny advertising based off of traditional masculine ideals. The most popular Old Spice commercial, â€Å"The Man Your Man Could Smell Like,† uses a bundle of gender stereotypes, humor, and the use of rhetorical strategies, such as ethos and pathos, in order to catch the audience’s attention and convince them to switch to Old Spice and buy their Red Zone body wash. Though some of the Old Spice commercials are not very logical or supported with statistics, they play into the audience’s emotions through humor and sex appeal, which proves to be highly effective. The first Old Spice commercial, â€Å"The Man Your Man Could Smell Like, which aired during the 2010 Superbowl, features the â€Å"Old Spice Man,† a former NFL player and actor Isaiah Mustafa, who represents the â€Å"ideal male† in today s society. Mustafa is physically attractive and showcases the idea of traditional masculinity, with features such as ripped abs and muscles, broad shoulders, Due to the fact that Mustafa embodies several manly characteristics, such as a muscular physique and deep voice, he builds ethos as a â€Å"Real Man† to bothShow MoreRelatedMarketing Analysis : Old Spice Commercial Essay1150 Words   |  5 Pagesmade by Old Spice in a commercial selling their line of body washes for men. It will break down each claim and the support behind those claims as well as the warrants and assumptions tied to both. It will consider each of Aristotle’s three appeals individually and consider Old Spices intentions and use of each in the advert isement in question. Lastly, it will observe for potential logical fallacies with consideration to the implications this ad has towards consumerism. Old Spice CommercialRead MoreEssay on Pre-campaign Analysis: Old Spice Brand Image1560 Words   |  7 PagesPre-campaign Analysis Research Research is a crucial step in determining the problem or issue faced by the organisation (Gregory, 2000). Old Spice conducted their research and found that the brand’s image was fading away along with their sales at the start of 2010 (Rowe, n.d.). The image that the public had in mind was that Old Spice’s products were something their â€Å"grandfathers† would buy and use (Effie Awards, 2011). Sales had dropped due to the increased number of competitors for bodyRead MoreOld Spice Case Strategic Marketing1444 Words   |  6 Pagesanalysis for PG management team of the case: The Man Your Man Could Smell Like 18 September 2011 Discussion agenda †¢ †¢ Big Picture and how Old Spice campaign could influence it. What are those business goals? †¢ †¢ Old Spice marketing strategy – where to shoot? Product line – who is the next ‘product hero‘ after the body washes? †¢ †¢ Promotion and all about media and communication Answering key questions: †¢ Why campaign is succesful? †¢ Should Old Spice campaign be continuedRead MoreThe Way to Penetrate Customers’ Minds by Old Spice Advertisement921 Words   |  4 PagesCustomers’ Minds by Old Spice Advertisement Old Spice print advertisements are incredibly popular in the modern society, due to its sensational and eye-catching graphics. Old Spice’s advertisements remarkably contributed to raising its volume of the sales up. According to his article â€Å"Hey, Old Spice Haters, Sales Up 107%,† David Griner, a reporter in Ad Week, states that the sales of Old spice has jumped 107% in 52weeks. Its tremendous strategies are worthy of an in-depth analysis since it is an unprecedentedRead MoreBusiness: Axe Commercial Research Essays1132 Words   |  5 Pagespacking, the Axe brand has its own communications campaign annually for over 15 years, and part of Axe brand’s promotions are through mass media. Due to its successful advertisements, Unilever (AXE) recently became the 2013 winner of the Global Marketing (marketingsociety.com). The elements which were included in these years was diversiform; from fairy tales style (BBH London, 1998), to monstrous concept (Lowe Bull Calvert Pace, South Africa, 2003); and from warmish atmosphere (Lowe LintasRead MoreSocial Media And Its Impact On Society1306 Words   |  6 Pagesmedia were introduced: MySpace, Facebook, YouTube, Twitter, and LinkedIn. Businesses saw opportunities to utilize these new forms of social media and immediately took advantage by increasing brand awareness and customer engagement, using market analysis, improving recruiting efforts, and generating revenue. From early startups to multibillion-dollar companies, social media has helped even the playing field, regardless of size to compete. For new entrepreneurs, social media offers a more cost effectiveRead MoreCompetencies and Competitive Advantage of Old Chang Kee1081 Words   |  5 Pagesadvantage of Old Chang Kee Considering to what the competitive advantage Old Chang Kee possesses, it is obviously the food product, especially Curry Puff. As there are a lot of homemade food products like this from the competitors, but the factor that leads Old Chang Kee shares customers that competitors cannot match is the taste come with the price. The affordable price range makes a wide range of customers. All products of Old Chang Kee were priced between $1 to $2. This means that Old ChangRead MoreRhetorical Analysis of an Ad Essay1919 Words   |  8 PagesOld Spice Rhetorical Analysis Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their â€Å"man† uses old spice body washesRead MoreJack Link’s Beef Jerky Going Hip and Healthy Essay1280 Words   |  6 Pagescompany has been forced to tailor its marketing towards an ever-changing population that now values nutritional value as well as visual appeal, economical value, and of course, taste. Analysis Beef Jerky snacks are subject to public stereotypes such as they are boring, not cool, eaten primarily by men, and not good for you. (Hawkins, Mothersbaugh, 2010) The Jack Link’s Company however is striving to overcome these stereotypes by advancing an aggressive marketing campaign geared toward unlikely audiences;Read MoreProcter and Gamble Case Study1120 Words   |  5 PagesCASE ANALYSIS â€Å"Leadership, Innovation and Change at Procter and Gamble† Procter and Gamble has capitalized on innovation and creativity to lead the consumer and household product industry. This paper will explore some strengths and weaknesses, as well as opportunities and threats that Procter and Gamble had utilized to sustain its success and competitiveness. This case study will also explore some characteristics of innovative organizations and why they have chosen to be innovative. I. Situation