Inequality Has Increased Over The Last Decades - 1632 Words

There is data that anyone can Google which shows that inequality has increased over the last decades. The concentration of wealth is becoming denser on a very tiny parcel of the population and it seems there are no signs it will ever reverse. Taking a historical perspective, the increase in U.S. income inequality in recent decades is strikingly similar to the increase that occurred in the 1920s. In both cases there was a boom in the financial sector, poor people borrowed a lot, and a huge financial crisis ensued. Not discussed nearly enough is how there are more than 200 American CEOs/politicians in the Panama Papers. Perhaps corruption in America has become so normalized that people do not care or even understand the scale of inequality†¦show more content†¦This essay will set out to show that there is no moral reason people should hoard obscene amounts of wealth while millions are starving and going without adequate shelter, education, healthcare, and many other utilities that should be thought of as basic rights. It will then provide a detailed summary of solutions on how to tackle socio-economical inequality in light of excessive compensations to CEOs and the rest of the 0.1%. Inequality is not that cause of every problem as much as it is one of many effects that all share the same cause. The reason why CEOs receive so much and why almost all new income has gone to the top 1% is because of money’s huge influence on the political process. The corrupt campaign finance system is actually the root cause of excessive CEO compensation and high inequality. The philosophical desert view contends that if employee pay cannot be drastically increased, then the CEO pay must be drastically reduced. With this framework, it s quite easy to understand and agree with the fact that the rich are richer and the poor are poorer and that this is morally unjust. Following this reasoning, the most logical solution is to take from them and redistribute down. But first, lets examine why people want to keep CEO compensation high. Many people have bought into the supply-side lie of economics known as trickle down, which mean tax cuts for the wealthy. But as everyone should be able to see,

Marketing Analysis Old Spice - 1186 Words

Zavon Gipson Mrs. Lewsader ENGL 1301 July 1, 2015 Essay 2 It may seem like anything is possible when you smells like Old Spice! When a major company produces an advertisement, they use an array of different strategies and techniques in order to capture the audience into buying their product. Old Spice, a company specialized in producing men’s hygienic products, is well known for its series of funny advertising based off of traditional masculine ideals. The most popular Old Spice commercial, â€Å"The Man Your Man Could Smell Like,† uses a bundle of gender stereotypes, humor, and the use of rhetorical strategies, such as ethos and pathos, in order to catch the audience’s attention and convince them to switch to Old Spice and buy their Red Zone body wash. Though some of the Old Spice commercials are not very logical or supported with statistics, they play into the audience’s emotions through humor and sex appeal, which proves to be highly effective. The first Old Spice commercial, â€Å"The Man Your Man Could Smell Like, which aired during the 2010 Superbowl, features the â€Å"Old Spice Man,† a former NFL player and actor Isaiah Mustafa, who represents the â€Å"ideal male† in today s society. Mustafa is physically attractive and showcases the idea of traditional masculinity, with features such as ripped abs and muscles, broad shoulders, Due to the fact that Mustafa embodies several manly characteristics, such as a muscular physique and deep voice, he builds ethos as a â€Å"Real Man† to bothShow MoreRelatedMarketing Analysis : Old Spice Commercial Essay1150 Words   |  5 Pagesmade by Old Spice in a commercial selling their line of body washes for men. It will break down each claim and the support behind those claims as well as the warrants and assumptions tied to both. It will consider each of Aristotle’s three appeals individually and consider Old Spices intentions and use of each in the advert isement in question. Lastly, it will observe for potential logical fallacies with consideration to the implications this ad has towards consumerism. Old Spice CommercialRead MoreEssay on Pre-campaign Analysis: Old Spice Brand Image1560 Words   |  7 PagesPre-campaign Analysis Research Research is a crucial step in determining the problem or issue faced by the organisation (Gregory, 2000). Old Spice conducted their research and found that the brand’s image was fading away along with their sales at the start of 2010 (Rowe, n.d.). The image that the public had in mind was that Old Spice’s products were something their â€Å"grandfathers† would buy and use (Effie Awards, 2011). Sales had dropped due to the increased number of competitors for bodyRead MoreOld Spice Case Strategic Marketing1444 Words   |  6 Pagesanalysis for PG management team of the case: The Man Your Man Could Smell Like 18 September 2011 Discussion agenda †¢ †¢ Big Picture and how Old Spice campaign could influence it. What are those business goals? †¢ †¢ Old Spice marketing strategy – where to shoot? Product line – who is the next ‘product hero‘ after the body washes? †¢ †¢ Promotion and all about media and communication Answering key questions: †¢ Why campaign is succesful? †¢ Should Old Spice campaign be continuedRead MoreThe Way to Penetrate Customers’ Minds by Old Spice Advertisement921 Words   |  4 PagesCustomers’ Minds by Old Spice Advertisement Old Spice print advertisements are incredibly popular in the modern society, due to its sensational and eye-catching graphics. Old Spice’s advertisements remarkably contributed to raising its volume of the sales up. According to his article â€Å"Hey, Old Spice Haters, Sales Up 107%,† David Griner, a reporter in Ad Week, states that the sales of Old spice has jumped 107% in 52weeks. Its tremendous strategies are worthy of an in-depth analysis since it is an unprecedentedRead MoreBusiness: Axe Commercial Research Essays1132 Words   |  5 Pagespacking, the Axe brand has its own communications campaign annually for over 15 years, and part of Axe brand’s promotions are through mass media. Due to its successful advertisements, Unilever (AXE) recently became the 2013 winner of the Global Marketing (marketingsociety.com). The elements which were included in these years was diversiform; from fairy tales style (BBH London, 1998), to monstrous concept (Lowe Bull Calvert Pace, South Africa, 2003); and from warmish atmosphere (Lowe LintasRead MoreSocial Media And Its Impact On Society1306 Words   |  6 Pagesmedia were introduced: MySpace, Facebook, YouTube, Twitter, and LinkedIn. Businesses saw opportunities to utilize these new forms of social media and immediately took advantage by increasing brand awareness and customer engagement, using market analysis, improving recruiting efforts, and generating revenue. From early startups to multibillion-dollar companies, social media has helped even the playing field, regardless of size to compete. For new entrepreneurs, social media offers a more cost effectiveRead MoreCompetencies and Competitive Advantage of Old Chang Kee1081 Words   |  5 Pagesadvantage of Old Chang Kee Considering to what the competitive advantage Old Chang Kee possesses, it is obviously the food product, especially Curry Puff. As there are a lot of homemade food products like this from the competitors, but the factor that leads Old Chang Kee shares customers that competitors cannot match is the taste come with the price. The affordable price range makes a wide range of customers. All products of Old Chang Kee were priced between $1 to $2. This means that Old ChangRead MoreRhetorical Analysis of an Ad Essay1919 Words   |  8 PagesOld Spice Rhetorical Analysis Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their â€Å"man† uses old spice body washesRead MoreJack Link’s Beef Jerky Going Hip and Healthy Essay1280 Words   |  6 Pagescompany has been forced to tailor its marketing towards an ever-changing population that now values nutritional value as well as visual appeal, economical value, and of course, taste. Analysis Beef Jerky snacks are subject to public stereotypes such as they are boring, not cool, eaten primarily by men, and not good for you. (Hawkins, Mothersbaugh, 2010) The Jack Link’s Company however is striving to overcome these stereotypes by advancing an aggressive marketing campaign geared toward unlikely audiences;Read MoreProcter and Gamble Case Study1120 Words   |  5 PagesCASE ANALYSIS â€Å"Leadership, Innovation and Change at Procter and Gamble† Procter and Gamble has capitalized on innovation and creativity to lead the consumer and household product industry. This paper will explore some strengths and weaknesses, as well as opportunities and threats that Procter and Gamble had utilized to sustain its success and competitiveness. This case study will also explore some characteristics of innovative organizations and why they have chosen to be innovative. I. Situation

Personal Finance Budget Plan Free Essays

| Personal Financial Planning Budget| 10/11/2012| PFP-110-120A-02 Phase I Individual Project| A personal budget is a financial plan of an individual’s or household’s income and expenses over a given period, typically one month (www. careeredonline. com). We will write a custom essay sample on Personal Finance Budget Plan or any similar topic only for you Order Now The budgeting process involves estimating future results. In order to prepare this particular budget, the previous month is analyzed. This process helps to understand how and where the money is going all month. The bills that need paid out of a $4. 040. 00 income, were as follows: * Income – $4,040. 00 Taxes Taken Out Before Bring Home Income – $40. 00 * Mortgage – not discretionary * Utilities – $190. 00 – some discretion can be applied * Groceries – $400. 00 – some discretion can be applied * Auto Insurance – $120. 00 –not discretionary * Car Payment – $250. 00 – not discretionary * Entertainment – $400. 00 – 100% discretionary * Savings – $168. 00 – preferably not discretionary * ————————————————- Child Care – $360. 00 – not discretionary * Total That I s Left – $1,512. 00 Most of the bills are not discretionary except the entertainment, and this can get cut back on an extreme amount. Going places and buying things that are not necessary could save money to add to the savings. The budget had no risk after paying the bills; however the money that is left could be put into an investment that is analyzed before investing in it. A personal financial budget can provide guidance for anyone with their financial management, which is a type of a management that deals with the financial matters of the individual’s or household’s income and expenses (www. wikipedia. com). Having a personal financial budget can actually help an individual’s credit score. If all of the bills are paid on time, then it looks good to the credit bureau. When going to purchase something on credit, a business will look to find if all the accounts in a person’s name are paid on time and rate your credit to see if the score is high enough. The best point of this budget is the balance did not come out in the negative, so from here on out the savings needs to be the focus. After finding out just how much can be saved, then investing in a particular thing could benefit and contribute to the income that is coming in now. Strategic planning is also an important part of the budget process. Strategic planning can provide information regarding internal and external economic conditions, investigating potential investments that may be beneficial, and can give long-term goals for financial management (www. assets130000. pdf). Setting goals, being disciplined, and learning to budget your finances, can help to reach your financial goals. References www. careeredonline. com www. wikipedia. com www. assests130000. pdf www. ctuonline/courses/pfp10. pdf How to cite Personal Finance Budget Plan, Essay examples

Decision to drop the Atomic Bomb Essay Example For Students

Decision to drop the Atomic Bomb Essay The atomic bomb controversy started on August 6, 1945. The Atomic bomb was first used in combat as it was dropped on Hiroshima, Japan. The explosive power of the weapon was finally displayed. Within a few days, another bomb was dropped on Nagasaki, Japan. The atomic bomb was one of the most destructive weapons of war used in combat. It ended the seconed World War. However, the bombs used turned out to be a big controversy. President Harry Truman had many good reasons of dropping such a deadly bomb, but some people thought we shouldnt have ended the war like we did. President Truman decided to put many years of nuclear warfare research to use when he choose to use the new weapon. The atomic bomb was built as a weapon of war, the purpose of it was for a military weapon. America was at war and congress had allowed spending two billion dollars on the project. If the United States did not use the weapon, an asset, as well as a lot money, would have been wasted. Another reason Truman decided to use the atomic bomb was to end such a horrific war quickly and without the loss of many american lives. Many people did die as a result of the atomic bomb, but the amount saved if far more greater. Truman new if he decided to go on with traditional war with Japan, the amount of americans dead would be tremendous. President Truman decided that he would spare the lives of many americans by using the atomic bomb at cost of some of the enemys civilians. The Japanesse attack on Pearl Harbor brought us into a war which we had vainly hoped to avoid. We could no longer do nothing but were compelled t do something to roll back the Japenesse militariasts. Our natural right of self defense as well as our moral duty to defeat justified Trumans decision to wage the war and, ultimately, to drop the atomic bomb. Truman was a man who understood the moral issues at stake and who had the courage to strike a decisive blow that quickly brought to an end to the most destructive war in human history. President Truman had very good reasons of why to drop the atomic bomb;though, people had remained controversial to his decision. Some american people were upset we had opened a new nuclear age. They had great anxiety and fear of dropping the bomb. Some americans thought, yes, it may have end the war, but later they thought we would suffer the consequences. They felt if we dropped the bomb, which we did, it would cause the collapse of the greatest threat to world peace. In the end though, Truman fought this and knew fear is a part of the human condition and these peacful nations that learn to live with the destructive potential of nuclear power and copalle of great good. In conclusion, I feel President Truman made a good decision. He was not in a position to do anything, but allow the dropping bomb to prevent millions of american soldiers deaths. If all things are considered, Truman made the right decision. The amount of american lives, Truman saved is immeasurable. I believe the atomic bomb proved to be an extremely valuable weapon for the United States as it ended World War two. I also think though the topic of dropping the atomic bomb will always remain controversial. .